Quantifiable outcomes across platforms scaled, automation systems built, costs saved, and customers protected — across 14 years of product and programme leadership.
Every number represents a real initiative, a real team, and real measurable business value created at Amazon.
3-year product vision for Moderated Enforcement, securing 6 SDEs + 2 ML Scientists and executive buy-in for a programme targeting $220M annual bad-debt reduction through ML-driven enforcement.
Delivered $26M in DSI savings in 2023-24 by expanding Moderated Enforcement to 2.27M customers, reducing fraudulent concession exposure across Amazon's global buyer ecosystem.
Scaled the Moderated Enforcement platform from a US pilot to a global programme protecting 2.27M customers from fraudulent enforcement decisions, with targeted expansion to 25M+ by 2027.
2025 product roadmap projects $30M in DSI savings alongside $10M in additional bad-debt reduction, driven by ME expansion into new customer segments and global markets.
Achieved 4800 basis points year-over-year improvement in US Account Block coverage in 2024, representing a step-change in enforcement accuracy and customer fairness.
US expansion of Moderated Enforcement improved customer experience for 3.5M customers, delivering $14.7M DSI-30 lift — validating the programme's impact before global rollout.
International expansion of ME beyond the US market is projected to deliver $40M in additional DSI lift, with multi-region rollouts coordinated across 20+ global stakeholder teams.
eGift Card expansion feature delivered $5.5M DSI lift and 14% coverage increase, adding a new enforcement vector while maintaining customer experience quality.
Hold Order feature, designed and launched as part of the ME roadmap, is expected to generate ~$13.2M in annual Gross Merchandise Sales by reducing fraudulent order completions.
Operational improvements delivered through knowledge management platform redesign and automation.
Took ownership of the Moderated Enforcement programme. Built the foundational architecture, established the cross-functional coordination model, and began systematic enforcement expansion.
Expanded ME to US market, improving customer experience for 3.5M customers. Authored 3-year vision document, secured executive funding for 6 SDEs + 2 ML Scientists. Began delivering DSI savings.
1.9M customers benefiting from ME with $17M DSI-30 OPS delivered. 4800 bps YoY improvement in US Account Block coverage. eGC expansion added $5.5M lift. Investigators scaled from 15 to 433.
Launched Undo Isolation saving $408K in concessions and Gift Card as Payment feature adding $10M GMS annually. Hold Order feature expected to deliver $13.2M annual GMS. 12-milestone roadmap executing.
ME projected to serve 25M+ customers by 2027, reduce $110M in annual bad debt and $50M in abusive concessions. Global expansion to deliver $40M additional DSI lift.